About the Awards

The Vendors in Partnership (VIP) Awards are an industry celebration for the solution providers that power the retail ecosystem, and the new ways that partnerships were formed and challenges were overcome. We want to acknowledge service to this industry, and will recognize and celebrate a willingness to transform from within, create deep and perceptive partnerships, and great solutions.

Having established these awards for the solution provider community, we are also giving retailers a formal way to support, influence and recognize those partners who integrate business methodologies based on shared success measures and a service level designed for mutual benefit.

Let’s recognize the brave, the innovators, the teachers, the supporters and the agitators…

A message from our Founder

I believe in retail, and have always worked to advance our success and drive the art of the possible. Retail has been my entire career. I've been lucky enough to work for top retailers and brands, to have represented the industry as a spokesperson, and to work for long-time retail solutions providers.

Through Vendors in Partnership, we will forge a community of solution providers and retailers founded on trust and executing on a collaborative methodology for transformative partnerships, to positively impact and develop retail’s future.

This partnership and the solutions that drive retail should be celebrated. The ecosystem that powers retail is made up of important companions that deserve recognition, for guiding, providing, innovating and investing.

Let’s celebrate!

Vicki Cantrell
 

Vicki Cantrell

Founder, VIP Awards